Mauveworx

How we helped a leading brand management business.

The background

Over the years, we've helped mauveworx with multiple projects of varying complexities and use-cases.

In a major project, mauveworx were tasked with a visual overhaul of a highly recognisable high-street brand's shopfitting. Included in the overhaul was an upgrade to the previously disposable poster frame system within the stores.

Initially, mauveworx were looking for an existing poster frame system. After talking them through some of the existing patented systems available on the market, they decided a bespoke profile system would be of greater benefit.

Design assistance

Historically, in-store posters were mounted within a wooden frame, requiring the employees to unscrew the frame to remove from the wall, allowing them to replace the poster inside. Due to the fragility of the wood, the frame would then often be replaced.

Working with them we developed a bespoke set of aluminium profiles to make up the frame assembly. This frame was then partnered with a hanging bar that could utilise the existing hanging bracket. We supplied both the frame and cleats in many combinations to encompass the various posted sizes. The new system was tool-less and allowed employees to change the posters in a fraction of the time.

BWC prepared drawings and provided 3D samples. These were produced in-house and used to submit a three dimensional proposal it to their client.

A cost effective solution

Whilst working with the high-street brand, it was important that mauveworx demonstrated a good balance of value and effectiveness. Our design expertise came in handy for developing extremely cost effective, but functional profiles. This was achieved by designing production optimised profiles and minimising weight, whilst prioritising rigidity in the design.

Following research for "off-the-shelf" poster frames, mauveworx contacted us to investigate the possibility of purchasing standard system profiles. After walking them through some of the common profiles available on the market, they decided to produce their own. This decision was primarily based on the profiles weight, since they were considered to be too heavy duty for the use case, adding weight and therefore cost.

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